Series CPR (plus more Photobomb)

How'd those AI FB ads turn out, Cassie?

Thought I’d report back on the Science we started last week! Remember how I showed you all how two of my series in particular depended on FB ads for reader awareness? And I needed to boot some FB ads up, toot suite?

Well they’ve been running for a few days now, so I thought I’d report back on how the General Public (ie: women who like romance, between 25-65 on facebook!) like AI —

Here’s the past 90 days with my Nightshifted series — it’s SO CLEARLY safe to say that that series needed FB ads to survive:

Now, let’s go look at my dragon series —

You can see when I popped it into KU, in March and things were decent, till the FB ads thing kneecapped it, and eventually everyone in the series made it through — so let’s hope that small positive trend continues!

I’m currently running $20/day ads to both of these series. Right now I’m juuuust breaking even on the dragon books, but once ppl get into that series, I think things’ll go better for sure.

And I’m only running like 1 video and 1 image (for Nightshifted) — so I’m reallllly putting all of my eggs in one basket, heh! (I’ll make more this upcoming week tho!)

Back to Photobomb, however….

Tiktok is not down with my glitch videos — which causes me pain, BUT, is understandable — they’re not optimized for the format, with weird-shit happening in the first millisecond.

I *am* gonna put those videos on YT though — and — see, this is why I got a confidence coach.

Because I was sitting here yesterday thinking, “Well, damn. How’m’I gonna make this book *happen*?”

Two things:

First off — do your level goddamned best to hire valuable people. Anyone can learn a skill if they want to — find people who have the hustle.

My main PA emailed me because of a book I put on Booksirens and asked to help out like…2.5 yrs ago? And I told her, “Look, I’m crazy, and we will pivot a lot. I will ask you to do things one day and then totally change my mind the next. But if you’re down, I’m down” — and she’s been w/me ever since.

I’m taking this tangent bc look at the way she illustrated Photobomb’s interior FOR ME.

It’s so fucking dreamy —

It’s gonna really *look* like a journal and people are going to want to take pictures of THESE illustrations and run with them.

I’m just IN LOVE they look SO GOOD.

So there’s that — hopefully that part of the book will help sell itself!

Secondly though — remember how I got a confidence coach two days ago? (Who I haven’t even started working with yet?)

Probably 80% of joining up with the future you desire is making the leap for it.

And while I now will pay another human being to tell me to do things on a weekly basis — yesterday, I was sitting, feeling anxious about trying this frankly insane marketing idea I had — then thinking, “Well, fuck. I ALREADY PAID someone for this. So I’d BETTER FUCKING EARN OUT.”

And I stepped into my new worst/best idea (it’s at that liminal stage where a lot of my ideas start — genius, or shit, LOL.)

So I emailed my entire mailing list this email here and ‘confessed’ to stealing Lara’s journal and publishing it — and now I’m going to do this performance piece (immersive marketing? meta narrative? i don’t fucking know) where I email every day about Lara messing with me.

If you wanna see for yourself, sign the eff up —

The vibe so far is that I *don’t* want people to buy the book, because I’m a little weirded out by Lara (and things are going to get Much, Much, MUCH worse).

And?

The day before the book comes out on KU — I’m going to give it away to my entire mailing list, in a ‘panic’, for free.

Either some small cohort of ppl will have enjoyed the mystery landing in their inbox for the next ten days, OR they’ll think I’m an insane person. I’ve already gotten two, “Are you okay?” emails from concerned fans (who I responded truthfully back to, I’m not a jerk) and one:

I’ll be spending the rest of the day writing all of the rest of the newsletters, and then making it so that my N8N program will randomly assign one of the MANY MJ images I have from this project as ‘proof’ should anyone start emailing Lara personally, when I reveal her Carrd site and IG more widely.

I also hired my audio ARC woman, who’s gonna get in touch w/me tomorrow to set things up (thank god!)

I’m heading off to a writing retreat tomorrow (I had today and yesterday off from work bc we were overstaffed, huzzah!) — and basically this entire week is going to be wall-to-wall content creation and/or prep.

I can do this! Or, at the least, I can say I really valiantly fucking tried!

xo!

Cassie