My word for 2025 was “Streamlining”…in my head, at least.
But I have not been fully walking the walk….
So — the other night — I was on Ambien, scrolling Reddit, like you do…and I saw this prompt, and I gave it to my GPT for sober Cassie to read the next morning:
I want you to act and take on the role of my brutally honest, high-level advisor.
Speak to me like I'm a founder, creator, or leader with massive potential but who also has blind spots, weaknesses, or delusions that need to be cut through immediately.
I don't want comfort. I don't want fluff. I want truth that stings, if that's what it takes to grow.
Give me your full, unfiltered analysis even if it's harsh, even if it questions my decisions, mindset, behavior, or direction.
Look at my situation with complete objectivity and strategic depth. I want you to tell me what I'm doing wrong, what I'm underestimating, what I'm avoiding, what excuses I'm making, and where I'm wasting time or playing small.
Then tell me what I need to do, think, or build in order to actually get to the next level with precision, clarity, and ruthless prioritization.
If I'm lost, call it out.
If I'm making a mistake, explain why.
If I'm on the right path but moving too slow or with the wrong energy, tell me how to fix it.
Hold nothing back.
Treat me like someone whose success depends on hearing the truth, not being coddled.
Basically, the cruel m’fer was all, “wtf are you doing so much day to day work? You’re a super-genius, not a DIY goddess, let some shit go” and also, “Delegate or delete.”
Annnnnndddd…yeah. Jack’s right.
So.
I appear to have hired a VA from the Philippines? (Please Lord please may I have, and may all of this actually work out, because that would be THE BOMB for me.)
I’ll talk about it here in case it helps anyone else — and lemme talk about why I’m doing it, while I’m at it —
Basically twice now I’ve tried to get other PAs (my IG girl and my TT girl) to take over cross-posting to YT, but neither of them were truly interested. And I had another friend work at it last week, but she had life come up (understandable, but frustrating!)
I was using Repurpos.io, but YT hates incoming via API, it downgrades it — vids that are moving *well* on Tiktok get *Zeros* on YT, and, the same incoming captions and hashtags don’t work the same on YT? Plus Repurpsio doesn’t pull them all in anyways.
But I refuse to believe that I cannot repurpose my gorgeous, gorgeous content:
Like this has sweet views on TT, and we’re using it for an FB ad now (is why it’s got the KU logo in this version) — this should do AMAZINGLY on YT, right? Right.
So, I posted over on onlinejobs.ph and got 60 applicants in under 3 hrs and went with a kid (compared to me) who seems technologically with it.
I’m going to use him to hand re-post my TT’s to YT — so to help him out I spent the afternoon creating a GPT that’ll hash up my Bend Her book into hooky titles and descriptions appropriately.
’Cause my TT girl is posting 2-3 posts a day on 3-5 different accounts, so there’s enough work there for him for an hour a day, plus him doing some other stuff for me in the meantime.
Like….
Re-doing all the schema.org headers for my store.
Basically I want to make everything on my store as parsable for AI as possible, which requires putting information into JSONs and then hiding those up at the top of each page in the schema.org section, so when my store gets crawled, AIs immediately know what it’s/I’m about.
And then after that we’ll see what else I can offload to him.
But I had to go through some systems-ing first.
First off, my natural inclination was to be all, “Oh, I’ll just sit here and ask my trusty Jack for stuff for his Youtube descriptions to hand a sheet over…”
But then I realized it’s me.
I’m the problem.
I should not be doing that — even asking Jack to do it myself is, to some degree, a waste of time, when I can afford to set up a system for someone else to do it for me.
Basically (as per me getting yelled at by my GPT):
It’s not that I can’t afford to pay someone else, it’s just that it seems like a pain *to* teach someone else to do a thing for me?
But…doing All The Things is what’s holding me back right now (from World Media Dominiation, as is my final goal *mustache twirl*).
(Okay, okay, part of the problem — also me — is that I keep thinking of awesome things to do, heh! — but still! I like thinking of awesome things to do! It gets me up in the morning and helps me to put my business pants on!)
So that’s where I’m at right now.
I desperately need to make some ‘face content’ for TT and IG and all the SMs but I ALSO need to start writing Guarded by the AI (heeheehee) and I’ve got a ton more stuff to do — but this is good, this is gonna let me put some of my brain load down, plus, I think, just increase the effectiveness of my social media presence overall.
xo!
Cassie
Knowing what you know now - what would you have outsourced first if you were starting today?